How to Resolve Important Technical SEO Glitches?

This blog will bring out the vital technical SEO issues confronted by SEO professionals and also provide an effective solution to resolve them.

How to Resolve Important Technical SEO Glitches?

Are you struggling to get rankings for your website? Despite all the hard work creating quality content regularly and publishing it on your website and other reputed sites, yet you did not taste success! Well, it is critical to stop and think! Many website owners go through the same difficulty as yours, and the root cause is ignorance to technical SEO.

What is Technical SEO & Why Is It So Important?

Technical SEO is not related to onsite or offsite optimisation; instead, technical SEO intends to bring structure to a website by focusing on components like error 404 pages, redirects, website loading speed etc. Thus, technical SEO concentrates on providing the search engines with an accurate, clean route to crawl and index pages of your website without running into any problems. This blog will not only bring out the vital technical SEO issues confronted by SEO professionals but also provide an effective solution to resolve them.

1. Broken Links — 404 Error Page

If 3% or 4% of links broken on the website, then it is not an issue, as almost every website has some anchor texts that take to the 404 Error Page. But if it exceeds 4%, then it becomes a problem, which requires immediate resolution. When there are a lot of broken links, then it annoys the visitor, which create a negative thought. Besides, when Google-Bot crawler comes for crawling and finds broken links, then it will leave the website and start crawling other websites. Thus, all pages of the websites do not get crawled by Google-Bot, so it indexes only a few web pages in the SERP, which has a negative influence on the website domain authority.

What Can Be Done To Resolve It?

Google provides a useful tool referred to as Google Search Console, to improve your website performance. Go ahead, add your website, and in the dashboard, visit the crawl section. This specific section will give you a complete account of every link on your website that leads visitors to the 404 Error page. You can prepare a strategy accordingly to fix those links.

2. Website Metadata

You may have created a beautiful website and invest considerably for making your website content keyword optimised, hoping to see your website SERP ranking improve, but it does not happen. It occurs when you ignore to optimise the other vital technical aspects of your website that have a more compelling effect for enhancing your website SERP rankings, which includes:

  • Title — Title of the web page.
  • H1 Tag — The main header of the web page content.
  • Page URL — The web page name in the URL.
  • Alt Tags — Alternate texts for images that a user sees when images do not load on his or her device.

What Can Be Done To Resolve It?

Once you pull out the keywords, you can use them at your liberty in the website content pieces. But when optimising your web page fully, you have to select one primary keyword and use it more frequently than your other keywords. Organically, use your primary keyword in your website content pieces, as well as, use it in the title tag, h1 tag, page URL and alt tags. Besides, ensure to include this in the coding of your website pages.

3. Website Loading Speed

As of July 2018, web page loading speed has become a vital consideration officially that will determine a website search ranking. It is referred to as the Speed update by Google, which will become a crucial ranking factor to attain its objective of assisting end-users finding answers to their questions as quickly as possible. In case, your web pages take too long to load, then this restricts the Google-Bot from crawling all the pages of your website, and ending up indexing only a limited number of web pages.

What Can Be Done To Resolve It?

Speeding up a website involves many factors such as extra-large images, code density, server placement etc. — However, there is one universal solution to analyse these problems, and that is through Google page speed insights. This Google tool will list out all issues, which you can resolve to enhance your website speed. This tool will not only analyse the desktop version of your website but also the mobile version free of cost. That means you get an elaborate report of your website slow-loading speed issues and its solution.

4. Duplicate Content

Duplicate content is one big problem that affects the website rankings in the SERP. If your site has duplicate content, then it will lose rankings in a few weeks or months. If the search-engine spider finds duplicates all through the website, then your website is penalised, and it will lose the benefit of ranking in all SERPs entirely.

What Can Be Done To Resolve It?

  • Start by checking duplication of your content using free or paid plagiarism tools.
  • Once that done, you can place canonical links to the source of your page so that Google knows what page require indexing. For instance, this line of HTML code: <link rel=”canonical” href=”” /> conveys search engines that the URL “” is the original version of the website page on which this tag appears.

5. Robots.txt

Google respects privacy, so you can control your website pages that Google-Bot can crawl. If you set ‘Robots.txt’ for a particular web page, then Google-Bot would not crawl and index it. But sometimes, ‘Robots.txt’ maybe there within the code and you are not aware of it.

What Can Be Done To Resolve It?

A simple solution is — place your URL in the format: ‘’ and hit enter — now a window will pop up: Disallow

In this way, you will know what pages of your website have ‘robots.txt’ active, and if you think it is incorrect, then you can remove the obstacle. Likewise, you can remove ‘robots.txt’ for your website pages that you need Google-Bot to crawl, index and rank in the SERP.

6. Optimise the Website for Mobile

Google rolled out mobile-first indexing in March 2018 to help make the internet more friendly to its users. Many users doing searches through their smartphones, so Google rolled out mobile-first indexing wherein mobile optimised websites are ranked higher. That means, if your website not optimised for the mobile, then it won’t get higher search rankings in the SERPs, whereas your competitors who have a mobile optimised website will rank higher.

What Can Be Done To Resolve It?

The first thing to do is check whether your website optimised for mobile or not. If you discover that your website not optimised for the mobile, then refer Google’s detailed guidelines — Google has given a list of parameters on which you can work upon to make your website optimised for the mobile.

7. Sitemaps

Sitemaps are a reference source for the search engines to know about your website and what it offers to the users (i.e. type of business). If there are errors in the sitemaps, it will provide the wrong information to the search engines; thereby, affecting your website search rankings.

What Can Be Done To Resolve It?

You can make sitemaps from a reliable plugin then check and re-check it to find out errors, and gradually resolve the errors in the sitemaps. Google has given thorough information about sitemaps. It leads you through how to create and submit sitemaps, and how to manage them with the assistance of Sitemap’s Report in the Search Console.

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Final Words

Technical SEO is crucial, and as a matter of fact, it should be done before commencing any website promotional activities. The above-mentioned are critical technical SEO aspects that every SEO expert should concentrate and work upon before planning and implementing onsite and offsite optimisation techniques. Once your website technical SEO is in place and blended with the right onsite and offsite optimisation techniques, then you’ll start seeing your website rank for the optimised keywords in SERPs.

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