Is Web Design Really Important?

If you are planning to redesign your website, you might wonder about the importance of website design. It definitely would make an impact on the audience and the business. Have a look at five reasons on why web design is important.

Is Web Design Really Important?


·        It would set the first impression
When the audience visits the website, it provides a first impression about your business, they would judge your business within seconds. In the first few seconds, you would want to make a positive impact on the audience. If the website looks unappealing or outdated, the audience would immediately have a negative impression of the business. They will not find the website appealing which deters them from your page. you would miss out on leads because they would leave your page for a competitor’s page. Web design is very important as it can impact how the audience perceives your brand. The impression you would make on them could either get them to remain on your page and learn about the business or leave the page and turn to a competitor. A good web design would help in retaining the leads on your page. 
 
·        It aids your SEO Strategy
Many web design elements and practices could influence the way you publish the content on your website which would affect how search engine spiders can crawl and index your website. You could not afford to mess up. If your on-page SEO fundamentals are not up to snuff, you would be fighting an uphill battle for visibility from the start. Other than how the content is published on your website, certain web design elements could directly affect SEO in and of themselves. Web design could be difficult to understand if you are not familiar with how it works, but to put it simply, your code should be SEO friendly. the best way to make sure that proper web design practices and search engine visibility is to partner up with a web design agency that knows what they might be doing.  
 
·        Could set Impression for customer service
People could judge how you would treat them by looking at your website. The design gives them insight as to how to view your audience. If you do not put any effort into the website's design, the audience would know that you would not put effort into helping them. The website could be like a customer service representative. If the website is modern, inviting and bright, the audience would feel more welcome on the page. The impression that you would be open and welcoming to new people who would visit the website. 
 
If you have an outdated and unappealing site makes the business appear cold and aloof. People do not want to opt for a business that doesn't value them enough so that it makes a good first impression. You can think of the web design as the digital face of your business. If someone walked into your physical location, you would want a friendly face to greet them and make them feel welcome. An updated and modern web design is the equivalent to a friendly face greeting the new visitors. 
 
·        It builds trust with your audience
People do not trust poorly designed websites. If they see the poor design or the if the information looks outdated on your website, they will not trust your site at all. They may view the website as seedy or shady because you don't have an updated web design. Think about someone who is interested in placing a bulk order with a manufacturing company. They are spending a tremendous amount of money which means if your manufacturing website design doesn’t convey trust, they would find another business to fulfil their order. 
 
A professional website would signal all signs of trust with your audience. They would trust your business and feel comfortable checking it out further. It is important to build trust with your audience as this would help them remain on your site. When the visitors remain on your site longer, you would end up creating more opportunities for your business to capture the leads.
 
·        The Competitors are doing it 
If you need a reason for why web design is important, the competitors are already utilizing web design. If you want to remain in competition with them, you should use the web design for your website. You want your website to be highlighted from among the competitors. If you have an outdated, old and low-quality website, your competitors would outrank you. Their well-designed website will have the capability to perform better than your website. This means you would lose out on the leads to your competitors. They would attract more leads to their page as the page would be more appealing. The website design could be an opportunity for you to set your business apart from the competition. When you are already competing with other businesses, you would have the same services and similar way of pricing. You need that one thing that would make your business stand out from the rest. A well designed website is an opportunity for your business to showcase the unique features. You could show your audience why they should choose the business over the competition. 
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·        It creates Consistency
When you are trying to get new leads for the business, you might want to build the brand. You would wish to be familiar with the audience to get familiar with the brand so they choose you when you are ready to convert. Online web designs are important as they help create consistency across your page. You need to have the same fonts, layouts and styles across every page on your website. If you have a different design on every page, this would make the website look unprofessional. It also makes it more challenging to build brand recognition because the audience won’t know which colours to associate with your brand. If your website is not consistent, people would bounce from yours to one that looks more professional. By building consistency, you have to keep leads on your page longer and get them familiar with the business. You would earn more leads and conversions as time goes by when you redesign the website for this key element. 
 
 
 

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