Top Sustainable Beauty Products Australians Love in 2025

In 2025, Australian shoppers aren’t just asking “Does it work?” — they’re asking “Is it ethical, clean, and planet-friendly?”
From refillable lipstick tubes to reef-safe sunscreen, sustainable beauty has moved from niche to normal.

Whether you’re a skincare beginner or a total beauty addict, this guide will show you the must-have eco beauty products Australians are loving in 2025 — and how to choose brands that are kind to your skin and the planet.

 1. Clean, Minimal-Ingredient Skincare

Harsh chemicals are out. Short ingredient lists with recognisable actives are in.

Australians are switching to:

• Gentle gel or cream cleansers with aloe, chamomile, or oat

• Serums with vitamin C, niacinamide, or hyaluronic acid – no unnecessary fragrance

• Moisturisers in glass jars or aluminium tubes instead of plastic

Eco tip: Look for products labelled fragrance-free, paraben-free, and packaged in recyclable or refillable containers.

 2. Refillable Makeup & Packaging

One of the biggest beauty trends in 2025 is refillable packaging. Instead of buying a whole new compact or bottle, Aussies are refilling:

• Powder compacts & bronzers – magnetic pans that pop in and out

• Lipsticks – metal or bamboo cases with refill bullets

• Perfume bottles with refill stations in-store

This cuts down plastic waste and often works out cheaper over time.

 3. Reef-Safe Sunscreens

Because we’re outdoors so much, SPF is non-negotiable in Australia. In 2025, shoppers are choosing reef-safe, broad-spectrum sunscreens that protect both skin and oceans.

Look for:

•  Mineral filters like zinc oxide or titanium dioxide

•  No oxybenzone or octinoxate (linked to reef damage)

•  Lightweight, non-greasy formulas suitable for daily wear

Many Aussie brands now offer tinted SPF, replacing foundation on hot days.

 4. Solid Beauty Bars (Shampoo, Conditioner & Body)

Solid bars are everywhere in 2025 — they last longer, use less packaging, and are travel-friendly.

Popular options include:

• Shampoo & conditioner bars for oily, dry, or coloured hair

• Cleansing body bars infused with essential oils

• Facial cleansing bars with gentle clays and botanicals

Bonus: Most come in compostable cardboard boxes, not plastic bottles.

 5. Bamboo & Reusable Beauty Tools

From the bathroom to the makeup bag, Australians are upgrading to reusable, low-waste tools:

• Bamboo toothbrushes & hairbrushes

• Reusable makeup remover pads instead of cotton rounds

• Safety razors with metal handles and replaceable blades

• Silicone or stainless-steel facial tools (gua sha, rollers, spatulas)

These swaps reduce waste and feel more luxe than disposable alternatives.

 6. Vegan & Cruelty-Free Makeup

More brands are proudly labelled vegan and cruelty-free, which many Australian consumers now treat as a basic requirement.

Trending products:

• Cream blushes and highlighters in recyclable tins

• Plant-based mascaras and brow gels in aluminium tubes

• Lip oils and balms made with shea butter, jojoba, and coconut oil instead of petroleum

Check for transparent ingredient lists and certifications like PETA or Leaping Bunny where available.

 7. Locally Made & Low-Impact Brands

Supporting Australian-made beauty brands cuts shipping emissions and supports local jobs. In 2025, shoppers prefer brands that:

• Source native ingredients like kakadu plum, finger lime, or macadamia oil

• Use recycled or glass packaging

• Share sustainability reports or impact statements on their websites

Buying local often means fresher formulas and better quality control.

 How to Tell If a Beauty Product Is Truly Sustainable

Not everything labelled “green” or “natural” is actually eco-friendly. Before you buy, ask:

• Packaging: Is it recyclable, refillable, or made from recycled material?

• Ingredients: Are they safe for skin & environment (no microplastics, harmful chemicals)?

• Ethics: Is it cruelty-free? Does the brand talk openly about sustainability?

• Longevity: Will you actually use it up, or is it just another trend product?

 Final Thoughts

Sustainable beauty in 2025 isn’t about being perfect — it’s about making better choices, one product at a time. By choosing refillable packaging, reef-safe SPF, solid bars, and locally made vegan formulas, Australians are proving that you can have glowing skin and a cleaner planet.

If you’re rebuilding your beauty shelf this year, start with just one or two swaps. Over time, those small changes add up to a routine that looks good, feels good, and does good. 💚