What Can Microsoft Dynamics 365 for Marketing Do for Your Business?
The arguments presented above make it very clear the few things among the many more that Microsoft Dynamics 365 for Marketing can do for your business. Have it implemented and watch your marketing efforts succeed.
Microsoft Dynamics 365 is Microsoft’s combined ERP and CRM platform. As of today, it consists of twelve (12) different applications, each of them catering to different business functions. These are Sales, Customer Service, Field Service, Human Resources, Finance, Supply Chain Management, Commerce, Project Operations, Marketing, Artificial Intelligence, Mixed Reality and Customer Data Platform.
Out of these, Microsoft Dynamics 365 for Marketing concerns marketing professionals as it has been designed from a point of view to offer to marketing professionals everything they need in today’s age of consumerism. The solution allows end users to customize every single bit of content that buyers could possibly see. To those who are not involved in marketing, this may not be big news but for those who are, this is the most sensible way of attracting new and promising leads. The utility that the solution has to offer to marketing professionals ranges from creating a weekly e-newsletter to an altogether new marketing page.
Given below are certain ways in which Microsoft Dynamics 365 for Marketing can help marketing professionals:
Microsoft Dynamics 365 for Marketing helps manage, rank and score leads.
The solution allows managers to set scoring rules, generally based on three different types of data available, namely demographic, firmographic and contact interactions. Furthermore, information coming out includes the place where the prospect is located, what they are looking for, the size of the company, industry and purchasing history. Also included is whether they open their emails regularly or not, go onto the website, interact with the concerned company’s social media or not. All actions taken by a lead/prospective customer is given a set amount of points and raises or lowers their score till a time comes when they are deemed sales-qualified or no longer considered a lead and eventually taken out of the system.
Microsoft Dynamics 365 for Marketing Helps Trace the Customer Journey
The solution helps trace the entire customer journey, ranging from the first time they contact the company and all the way through to a purchase made by them. In between, also included are using multiple channels of contact and calls and meetings before making a purchase. The solution features the easy to use drag and drop journey modeler, which makes it easy to drag tiles onto the modeler and then visualize the different paths that leads can take based on actions. Dynamics 365 for Marketing features four (4) categories of tiles, namely content-type, action, target and flow-control. Within each category, there are several tiles, each tile representing a different marketing or outreach initiative.
Microsoft Dynamics 365 for Marketing Helps Create Fully Customized Emails, Landing Pages and Much More
Capturing consumer attention is the hardest thing to do. Dynamics 365 for Marketing makes it easier for marketing professionals by offering to them built-in templates, a visual designer and html code editing facility that enables them to design the content on their marketing pages, emails and forms exactly as per their wish. All the three options mentioned here are available for designing emails, marketing pages and forms. When the form gets submitted, the contact and lead are created for that user so that they begin along one of the customer paths they have set up depending upon their form response.