How to boost website ranking in Google?

Businesses of all kinds are entering a fierce competition to rank higher in Google search results. Such stiff competition is justified considering the fact that more than 90% clicks are made on the first page of Google. Over the years as this search engine giant’s bots grow smarter with AI assistance, achieving the first page ranking has become much more challenging

Website Speed : The biggest roadblock for higher google ranking could be your website’s loading speed. If your website takes longer than 3 seconds to load, it can result in fewer page views, loss in conversions and decrease in customer satisfaction. People would not like to turn to a website that takes extra seconds to load and thus businesses would lose the opportunity to engage visitors and make sales. So run a complete audit of your website from time to time and fix the technical issues that are slowing it down.

Mobile First Indexing : Gone are the days when businesses used to optimize search for desktop only. In a world where 3 out of every 5 searches happen on mobile, and mobile is the primary method of searching, the lack of a mobile friendly experience could negatively impact the rankings of that site.

This is why businesses should move to a mobile-first indexing approach and make some serious changes to their site if they want to see a boost in their ranking. Evaluate how your website looks on other devices and make it easily accessible.

Select the Right Keywords : No targeted keywords, no SEO! That’s how important keywords are to your Google ranking. Select the right kind of primary and secondary keywords which best define your services or products. Keywords not only have to be technically correct but also be apt for a wide range of queries in your industry.