Four Essential Components of a Small Business Website

There are more than half of small businesses in Australia that don't have a website. This means they are lagging behind their competitors, who have a presence on the digital platform. 

If you are a small business and aren't present on the digital platform, you are losing out on serious business. Websites are the new business cards that help customers locate the business and establish its credibility. Establish a strong online presence with an effective website designed by a reputed web design company Melbourne. Of course, building a website for your business is essential, but making sure it has the key components that bring success for your business is even more important!

With a website for your business, customers can do an online search for your small business to find you and learn about your products or services. If you don't have a website where you can tell your story and offer specials, customers will go somewhere else to spend their money. 

You can call websites essential or must-haves, but with an easy-to-use website that compliments your business's operations, you will surely have the business boost you've been looking for.

To help you build a small business website that actually works, we've put together a comprehensive list of everything you'll need and how to design and set up your site.

• An attractive landing page

A landing page leaves an effective impression on visitors. Landing pages can make or break your business. It's the first thing your potential customers would notice when they visit your site, so you need to make sure it's worth noticing. It shouldn't be too lengthy and should deliver the message precisely. Take the help of infographics to explain in a better and more precise manner. 

• An informative About Us page

The purpose of this page is to convey your brand story to your audience. It's a great opportunity to build connections with your potential customers and earn trust and respect. Custom web design Melbourne experts will help you interestingly deliver your brand story. 

• Smooth Navigation

Your website's primary goal is to convey your selling message and convert that reader into a buyer. Think about the communication goals or objectives, content, design, and functionality of the site. Your navigation is a critical component of any website. It must be in a logical order, consistent across platforms, easy to find, easy to understand, and easy to use.

• Powerful SEO 

SEO (Search Engine Optimisation) is the practice of optimising your website to appear higher in search engine rankings and generate more traffic.

Only a few small business websites get to stand out among the crowd. Those are the ones that follow the best SEO practices. Our team of experts ensures that your website follows all these practices.

Websites are crucial for every business. An effective SEO optimised website will drive you good results along with a good amount of business. A reliable web development company in Melbourne will create the website you've been dreaming of for your business and then offer you patient understanding and support throughout the entire process.