A Tale of Two Websites

Two competing companies in the same line of business are launching new websites and the corresponding online marketing campaign. They will employ two separate approaches in developing, launching, and marketing their websites. Which route or method in website design and development will be more effective in obtaining the results they want?

One of these companies, thinking that they can create their website without professional assistance from web developers, is going for the DIY route. They choose the pre-fabricated, templated, and wizard-assisted website creation utilities offered by most web hosting service providers in the market. Such utilities often have limited customizations.

Going the in-house or DIY route, a company can launch its website as fast as possible, allowing them to feature and showcase their products and services as soon as the website is launched. In parallel, most businesses going through this route would resort to promotional tactics such as offering freebies or discounts upon a website visitor’s completion of an online contact form. Such companies expect easy returns and quick business transactions as soon as their websites are launched.

On the other hand, companies who don’t use the prefab approach decided to engage the services of a professional web development company to plan, design, build, and launch their website. These companies are working closely with their web developers and clearly understand that the success of such an online campaign does not rely on how fast a website is built and launched, but on how effective the site is designed and configured to rank high in search engine results pages (SERPs).

Websites created from prefab sites or templates may have the look and feel of thousands of other websites using the same templates. In contrast, a website built by a professional web development company is a highly customized, visually appealing, and more compelling platform to promote the Company’s message.

These companies also know and understand that launching a website alone is not enough to establish a substantial online presence. The work is not finished with the launching of the website, but the overall online strategy moves on toward the next phase – Search Engine Optimization (SEO). In this internet marketing strategy, the business will have to perform additional tasks that include an in-depth analysis of the website and enhancements of relevant elements that will contribute towards higher search engine rankings. These include improvements in speed, performance, keywords, internal linking structure, mobile-friendliness, traffic analysis, competitive analysis, metadata, tags, and so much more.

Which of these two approaches is more effective in meeting the company’s business goals and revenue? That’s the question that most business owners should contemplate when planning on creating a new website or upgrading the performance of an existing one.

Can a new website and online marketing program change your business? Can a website be a significant factor in helping a company revolutionize their business?

Landau Consulting’s “A Tale of Two Websites” infographic presents how the two competing companies mentioned earlier fared with their chosen approach in website creation and marketing.

In this infographic, you will learn how a website can really revolutionize a company’s online marketing programs and catapult their business toward the next level.